"The espresso machines are there, the chocolate machines the desserts are being finished, and you can see the crepe and waffle makers at work. "Those are the prime seats because you can take in all of the activity behind the bar," Borghese says. Serving as each location's showpiece, the chocolate bar measures 25 to 30 feet and seats 12 to 14 customers. There are 40 locations globally, including 10 full-service restaurants.Each store averages 2,500 to 2,800 square feet, including 200 square feet of packaged chocolate display. The first re-concepted Max Brenner Chocolate Bar Café opened in Bethesda, Md. On the menu: a variety of hot chocolate drinks (including Mexican Spicy spiked with chili, cinnamon and nutmeg Salted Carmel and Marshmallow) served in the chain's custom-designed, patented Hug Mugs Choctails (milkshakes and smoothies) Max-I-Scream fountain treats Chocolate Fondue Choco-Icons (Melting Chocolate Heart Cake with an iced chocolate shot Chocolate Chunks Pizza by the slice, half or whole) waffles and crepes and specialty coffees, espresso and tea. ![]() The concept seeks to provide a multisensory chocolate experience for guests. While that model has been successful, it's the fast-casual chocolate bar/café concept that the company recently refined and debuted in Bethesda that it plans to move forward with, says Sam Borghese, CEO of Max Brenner Global, a subsidiary of Strauss Group. markets including Boston, New York, Philadelphia and Las Vegas. In addition to the chocolate bar model it opened 10 full-service, full-menu restaurants - in U.S. Over the next several years, the concept went global, opening more units in Australia as well as the Philippines, Singapore and the United States. Investors from Australia took the brand to their country in 2000, expanding it to include a café-style chocolate bar. Max Brenner locations include café-style seating, retail displays and covered seats at the chocolate bar, where customers can take in all of the action.Established in Israel in 1996 by Max Fitchman and Oded Brenner, Max Brenner started as a small specialty chocolate retail shop. prototype in Bethesda, Md., last August and plans to expand nationally over the next few years. Max Brenner Chocolate Bar, a fast-casual operation that celebrates chocolate culture in Parisian-café-meets-Willy-Wonka fashion, opened its first new U.S. ![]() Chocolate lovers have a new treat coming soon to a market near them.
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